October 6, 2018
It’s a known fact that many businesses can fall into the habit of overlooking the benefits of local SEO. Their brain is geared towards SEO as the bigger picture, with all attention focused on rising in the rankings for their keywords. However, there are several benefits of local SEO. For example it’s particularly useful if you’re a small business looking for more online exposure. Here’s a look at 5 key ways you can optimise your business for local SEO:
- Google My Business
When people search for a business in a specific area, it’s Google My Business that makes your company appear at the side in the search results. It’s a free tool where you can input your company information such as image, location, number and address. Not only is this telling Google that your business exists so it appears in search results, but it’s also useful for potential customers – making it easy to click through to your website.
- Mobile-Friendly Website
More and more of us are using mobile over classic desktops, in fact between 2016 and 2017 the number of visits from mobile devices grew from 57% to 63%. This means, now more than ever, businesses need to make …